The AdWords Landscape for UK Dating
by Jen Brannstrom
a survey of 16,819 banner-ads, from 42,300 websites and apps, over 365 days
Shocking News: UK dating scene explodes!
- Shocking!
- The UK is much more actively looking for dates on Google, than their US-counterparts. Just look at the list of advertisers below that have been running for a full 365 days.
- Remember: this is AdWords/Desktop only
- US Dating is huge, but apparently not so on AdWords. Perhaps the US Media Buyers have found more appropriate Networks or are going Direct.
- Notwithstanding, proportionately this reveals a lot about the UK's "singles-and-looking" market.
- Feast your eyes on the media-buying revelations below...
| US | UK | RU |
|---|---|---|
| arabmatchmaking.com | arabmatchmaking.com | flirchi.ru |
| charmingdate.com | charmingdate.com | partner.edarling.ru |
| chinese-lady.com | chinese-lady.com | |
| chnlove.asia | chnlove.asia | |
| christianmingle.com | christianmingle.com | |
| filipinocupid.com | filipinocupid.com | |
| fitness-singles.com | fitness-singles.com | |
| idateasia.com | idateasia.com | |
| thaimatches.com | thaimatches.com | |
| zoosk.com | zoosk.com | |
| afrointroductions.com | ||
| arablounge.com | ||
| asian.com | ||
| asianbeauties.com | ||
| asianmatchonline.com | ||
| chineselovelinks.com | ||
| chinesewomendate.com | ||
| cupid.com | ||
| dating-sites-compared.com | ||
| eharmony.co.uk | ||
| isingles.co.uk | ||
| islamicmarriage.com | ||
| maturedatinguk.com | ||
| muslima.com | ||
| muslims4marriage.com | ||
| shaadi.com | ||
| thailovelinks.com | ||
| uk.match.com | ||
| vegandatinguk.com |
Dating Quant.
The quantity of banner-ads per Country, 365 days
Obvious Outliers:
MatureDating UK
Clearly a massive advertiser in the UK, taking one sixth of the entire UK AdWords Dating space. They must be doing something right, as they were able to run 24 banners for 365 days.
Asian Dating
Single largest dating Ethnicity, accounting for a staggering 38% of the ad-space. Leading advertisers are: idateasia.com, 9.1% and thaimatches.com, 7.6%.
Muslim Dating
Although much more splintered, because of the amount of different sites, Muslim dating has bloomed in the last year. One fifth of UK AdWords ads go to this niche.
Amount of Advertisers by Ethnicity
Dating League Tables
| Top UK Dating Advertiser | |||
|---|---|---|---|
| Advertiser: maturedatinguk.com |  |
 |
 |
| big advertisers by Ethnicity | ||
|---|---|---|
| Advertiser: idateasia.com, Top 2 |  |
 |
| Multi-image, "chat now" banners | |
|---|---|
| Advertiser: idateasia.com's 3rd place banner |  |
| Advertiser: thaimatches.com, Top Banner |  |
| Advertiser: thaimatches.com, 2nd Banner |  |
| Advertiser: thaimatches.com, 3rd Banner |  |
| Advertiser: Muslima.com |  |
Trend & Changes
| New: multi-image banners | |
|---|---|
| isingles.co.uk |  |
| idateasia.com banner, 1st seen 19 Aug 2013 | |
| thaimatches.com OLD banner |  |
| thaimatches.com NEW banner |  |
| charmingdate.com OLD banner |  |
| charmingdate.com NEW banner |  |
| maturedatinguk.com Test run |  |
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