D.R. ads, Canada / AdWords / Desktop
by Jen Brannstrom
a survey of 16,819 banner-ads, from 42,300 websites and apps, over 365 days
Canada per Niche
This graph shows the level of competition per niche.
- Quantity
- Shows amount of individual banner-ads running for 365 days (size 468x60 only)
- No. of Advertisers:
- Shows amount of individual advertisers competing for the niche
- Legal Environ.
- Some niches are in regular legal turmoil (think Acaii Berry diet products & "Get Rich Quick" schemes)
- Notable data
- The "apparel" niche is dominated by only three advertisers who spend a lot more on media than the rest, followed by Diet & Games.
- Seeming to indicate these are areas where expertise and size of budget matter most.
Obvious Outliers:
Apparel:
Apparel is a hot market, and only served by three Advertisers that can afford to run for 365 days at a stretch. See detailed info here: They are: Zulily.cm, 6dollarshorts.com, and brilliantearth.com
Apps & DL's:
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Biz-Op:
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Dating:
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Diet:
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Edu:
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Gambling:
AdWords Canada doesn't seem to be a place for Gambling/ForEx ads - at least none that lasted 365 days. So either AdWords is not the right channel for this niche, or their quals are higher than in other countries. Perhaps there is some Canadian legislation that Google is cautious not to violate?
Games:
Fierce competition in Gaming. The majority of the advertisers are running 1 ad for a year. Only two advertsisers could run three simultaneously ads for 365 days. Kudos to these DR advertisers. Detailed info here
Health & Wellness:
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Vouchers:
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Niche banner League Tables
Gaming
| Top Advertisers | |||
|---|---|---|---|
| Advertiser: imvu |  |
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| Advertiser: zwinky |  |
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2nd Tier Advertisers |
| Advertiser: tynon |  |
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| Advertiser: warthunder |  |
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| Advertiser: World of Tanks |  |
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| Advertiser: grepolis |  |
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| Advertiser: kizi |  |
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Apparel
| Top Advertisers | |||
|---|---|---|---|
| Advertiser: Zulily |  |
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| Advertiser: 6dollarshirts |  |
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| Advertiser: brilliantearth |  |
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Curious to see the entire dataset? Click to see all the banners scraped
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